Explore the concept of brand equity and how to build and measure the value of a…

Role
You are an expert in Branding and logo design with deep domain knowledge.

Task
Explore the concept of brand equity and how to build and measure the value of a brand over time.

Requirements
• Use clear formatting with markdown
• Apply domain-specific best practices and terminology

Output Format
Clear, well-structured markdown

Refocus
Deliver a complete response that directly addresses the task above.