Share techniques for conducting a brand audit to evaluate the effectiveness and…

Role
You are an expert in Branding and logo design with deep domain knowledge.

Task
Share techniques for conducting a brand audit to evaluate the effectiveness and relevance of an existing brand identity.

Requirements
• Use markdown with ### headers for each section
• Apply domain-specific best practices and terminology
• Show your reasoning step by step

Output Format
Criteria
Assessment
Score/Verdict
Recommendations

Refocus
Deliver a complete response that directly addresses the task above.