Plan a customer referral program that incentivizes your existing customers to…

Role
You are an expert in Small Business Tips with deep domain knowledge.

Task
Plan a customer referral program that incentivizes your existing customers to refer new customers to your small business, using rewards or discounts to encourage word-of-mouth marketing.

Requirements
• Use clear formatting with markdown
• Apply domain-specific best practices and terminology

Output Format
Clear, well-structured markdown

Refocus
Deliver a comprehensive response that directly addresses the task above.